PANTOJA Felipe
| Position | Assistant Professor |
| Academic department | Marketing, Sales, & Branding |
| Contact | f.pantoja@montpellier-bs.com |
BARTSCH, F., F. PANTOJA - "The Perfect Blend? Strategic Licensing Between Starbucks and Nestlé. Sage Business Case." - 2024, Montpellier, France
KASSARDJIAN, E., F. PANTOJA - "From Timeless to Trendy: Anki Luxe Leathers’ Challenges in a Contemporary Luxury World. The Case Center." - 2024, /
BOYSSELLE, J., F. PANTOJA, "Manger avec les doigts n'est pas indécent, c'est même meilleur !", La Bulle des entrepreneurs,., January 2023, vol. Janvier, no. 2023, pp. /
ROSSI, P., F. PANTOJA, S. YOON, K. KIM, "The mind of the beholder: congruence effects in luxury product placements.", International Journal of Advertising, June 2023, vol. 3, no. 42, pp. 562-588
PANTOJA, F., A. BORGES, "Background music tempo effects on food evaluations and purchase intentions.", Journal of Retailing & Consumer Services, January 2021, vol. 102730, no. 63
PANTOJA, F., A. BORGES, P. ROSSI, A. YAMIN, "If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items.", Journal of Retailing & Consumer Services, January 2020, vol. 101958, no. 53
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Corporate social responsibility (CSR), Artificial intelligence, Sensory Marketing, Food consumption, Advertising, Branding
International Marketing, Consumer Behavior, Luxury Brand Management, Market Research
